The International Marie Claire Perfume Awards in 2021
Do discover the happy elected candidates of the Marie Claire perfume Award, in 2021. After nine years in a row, the Marie Claire magazine along with its 25 editions around the world, awarded the International Prize of perfume. Nolwenn du Laz, deputy editor-in-chief from the Marie Claire magazine, in France, has let me have her impressions, about those prizes chosen in unusual conditions…
« Despite the circumstances into which the vote happened, everybody was very responsive and present », she said. The 25 editions were very dynamic, But, a new astonishing factor emerged with new brands, such as Byredo and Francis Kurdjian, while the great brands ,used to come systematically first.
Therefore, the choices were more audacious, more particular… Nevertheless, considering the climax we are living in, it shows how important perfume is and the impuse, it generates.
In this period we are living in, Nolwenn admits to feel the need for more perfume than ever, for herself.Shesets her sights onto musk fragrances. As a matter of fact, musk is enveloping,reassuring, next to the skin, just like a comforter. She will cite Musc Ravageur, 1957 from Chanel, Girl from Rochas Colonia Futura. Of course, without mentioning that her house is scented with candles.
Results of the Marie claire Perfume Awards 2021
The best perfumes
Fleur from Byredo, the best feminine perfume
According to the jury, Fleur from Byredo is a fragrance out of the box. Jérôme Epinette, perfumer at Robertet in New York, has expressed the youth spirit with its happy moments and contradictions in an odour. There, the rose becomes turbulent with a mandarine and a pinch of safran on the side. Then, the queen of flowers withdraws in order to leave room to a sensual trio of amber, vanilla and blond woods.
L’homme à la rose from Francis Kurkdjian, the best masculine perfume
A rose in a masculine version, was the challenge that Francis Kurkjian gave himself. In fact, the rose is usually reserved to women in the West, as in the East, the men wear it with great ease. That why the Damascena rose and the Centifolia rose are th two distinguished guests, in this fragrance. They are two roses to which the perfumer added on one side grapefruit and sage, and on the other, woods and amber. No doubt, this rose in the masculine version claims to be contemporary and refined.
The best perfumes, prizes France
My Way from Armaani, Feminine Prize France
My Way from Armani inderlines a comeback to the white flowers with a bunch of tuberose, and various varieties of jasmine. It’s a fragrance that travels through the different cultures. Designed by Bruno Jovanovic together with Carlos Benaïm, both perfumers at IFF, they highlighted all the spirit of Armani Parfum brand, so to include sustainable ingredients. More, Iff along side with the brand looks to improve the traditional technics. Finally, the flacon is rechargeable. It is a wonderful, creative and responsable project.
Colonia Futura from Acqua di Parma, Masculin Prize France
The required challenge asked to François Demachy, Dior’s inhouse perfumer, was to create an Acqua di Parma fragrance with 99% natural ingredients. A fulfilled mision around an accord of bergamot, lavender and lemon. But this accord will enlighted with a sparkling grapefruit, and more by a pink pepper associated to a sage. All on a woody base of vetiver. It remains in an elegant yellow vellum paper, made essentialy and of recycled and recyclable materials.
The most beautiful flacon
Loubiworld, best feminine flacon
The Loubiworld new collection of seven perfumes, explores the dreams and the memories of it’s founder, Christian Louboutin. With his friend Hélène Tran, he designed and imagined poetic red flacons echoing his childhood. Each one is made of red lacquered glass, topped with a silver stopper, in reference to the creator’s universe and sense of smell. The Marie Claire was totally seduced by this collection.
The prize of Daring
Californian Dream, Prize of Daring
Californian Dream from Louis Vuitton, takes us into the atmosphere of a sunset from the west coast of United States. That is where Jacques Cavalier-Belletrud, the inhouse perfumer’s talent consists of. Between an explosive mandarine, the softness of the musks and the ambrette, notes of pears and benzoin come to interrupt the calm and mysterious ambiance of that instant .A real daring that the Marie Claire jury voted.
Let us know which is your favorite fragrances among the Marie Claire Perfume Awards