{"id":15079,"date":"2016-05-30T18:34:58","date_gmt":"2016-05-30T17:34:58","guid":{"rendered":"http:\/\/faireletourdumondeenparfums.com\/en\/?p=15079"},"modified":"2019-05-05T15:43:36","modified_gmt":"2019-05-05T14:43:36","slug":"niche-brands-and-private-collections-for-a-conference-at-the-osmotheque","status":"publish","type":"post","link":"https:\/\/www.tatousenti.com\/en\/niche-brands-and-private-collections-for-a-conference-at-the-osmotheque\/","title":{"rendered":"Niche brands at the Osmotheque"},"content":{"rendered":"

Niche brands and private Collections : How is the perfumer\u2019s perfumery today ? This is the next conference of the Osmotheque, at Versailles, on Saturday April 2016 9th, at 2 pm, conducted by Stephanie Bakouche.As an independant perfumer, based in Grasse, she is very knowledgeable about the subject, having worked for the Artisan Parfumeur. It sounds as a very interesting conference.<\/p>\n

Stephanie Bakouche invites you into the heart of the world of the niche brands and of the private collections. They are brands, born to be contrary to a perfumery which launched, then fragrances for the many. Yet the creativity was starting not to be their priority.<\/p>\n

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Niche brands and private Collections<\/strong><\/h2>\n

The first niche brands appeared between the year 1976 and 1980. The first one was the Artisan Parfumeur, founded by Jean Laporte who will pursue after with \u00ab Ma\u00eetre Parfumeur et Gantier \u00bb. Then, Annick Goutal was second. At the time,the reason being for those brands,was to face the large groups, by offering to perfume lovers,more creative fragrances.<\/p>\n

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The marketing was still intuitive,and a professional information was done in their own boutique. Today, the tendancy has evolved so much, that the luxury brands have also launched their private Collections. These niche brands make a point of resisting towards standardisation and the consensual perfumes meaning that those are to please the biggest number of consumers.<\/p>\n

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The different niche brands<\/strong><\/h2>\n

After these two forerunners that were the Artisan Parfumeur and Annick Goutal, others came after. Such as :<\/p>\n